This unit takes a multi-disciplinary approach to the development of sustainable marketing strategies. It analyses why modern mainstream marketing is being challenged by emerging concerns about sustainability and how the challenges impact on marketing goals and strategies. The unit investigates global sustainable marketing trends as well as best practices of the leading companies around the world. It also draws on the state of the art thinking about sustainability and incorporates important concepts such as the triple bottom line, the carbon footprint and the natural step framework to develop competitive and holistic marketing strategies with a long-term focus. -- Course Website
Prerequisites: 5518 (v.9)<br/> Marketing Intelligence and Research 540<br/> <br/> or any previous version
